influencer marketing

Translations
маркетинг влияния
Influencer marketing leverages popular personalities to promote products.
Маркетинг влияния использует популярных личностей для продвижения продуктов.
Definitions
Influencer marketing is a form of marketing that focuses on using key leaders or influencers to drive a brand's message to a larger audience, typically through social media platforms. It involves collaborating with individuals who have a significant following and credibility in a specific niche to promote products or services.